Resource Group Identity for At Home
Logo System Celebrating Diversity and Inclusion
Logo System Celebrating Diversity and Inclusion
Client
At Home
Services
Logo Design
Brand Identity
Industries
Retail Marketing
Date
2023
Who is At Home?
Who is At Home?
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the employee resource group indentity I’ve created, as an in-house digital designer.
Project Brief
Project Brief
The goal of this project was to develop a cohesive and versatile logo system for four employee resource groups. Each logo needed to reflect the group’s distinct values while aligning with the broader company brand identity, to help build engagement and unity.
Design Process: Research
Design Process: Research
I began by establishing the project’s scope and goals, then I identified the challenges of this project. Next, I researched and analyzed the resource group logos of other companies to inform my design of At Home’s resource group logos.
Design Process: Ideation
Design Process: Ideation
Based on discussions with the leaders of each resource groups, I explored the values of each group using moodboards. After that, I sketched multiple logo designs and conceptualized color palettes.
Design Process: Creation
Design Process: Creation
After building the strongest logos in Adobe Illustrator, The Creative Director chose the best design directions to move forward. Then, I presented the logos to the Chief Officer of Diversity Equity and Inclusion and the Vice President of Marketing. After reviewing the options, they we decided on the final logo system.
Success
Success
The logo system created distinctive visual identities for each resource group. By providing individual expression within a consistent framework, the logos boosted member engagement and pride.
© 2024 Julia Pamer Design
© 2024 Julia Pamer Design
Resource Group Identity for At Home
Logo System Celebrating Diversity and Inclusion
Logo System Celebrating Diversity and Inclusion
Client
At Home
Services
Logo Design
Brand Identity
Industries
Retail Marketing
Date
2023
Who is At Home
Who is At Home
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the employee resource group indentity I’ve created, as an in-house digital designer.
© 2024 Julia Pamer Design
Project Brief
Project Brief
The goal of this project was to develop a cohesive and versatile logo system for four employee resource groups. Each logo needed to reflect the group’s distinct values while aligning with the broader company brand identity, to help build engagement and unity.
Design Process: Research
Design Process: Research
I began by establishing the project’s scope and goals, then I identified the challenges of this project. Next, I researched and analyzed the resource group logos of other companies to inform my design of At Home’s resource group logos.
Design Process: Ideation
Design Process: Ideation
Based on discussions with the leaders of each resource groups, I explored the values of each group using moodboards. After that, I sketched multiple logo designs and conceptualized color palettes.
Design Process: Creation
Design Process: Creation
After building the strongest logos in Adobe Illustrator, The Creative Director chose the best design directions to move forward. Then, I presented the logos to the Chief Officer of Diversity Equity and Inclusion and the Vice President of Marketing. After reviewing the options, they we decided on the final logo system.
Success
Success
The logo system created distinctive visual identities for each resource group. By providing individual expression within a consistent framework, the logos boosted member engagement and pride.
