Social Media Design for At Home
Translating Home Décor Trends into Social Visuals
Translating Home Décor Trends into Social Visuals
Client
At Home
Services
Social Media
Motion Design
Industries
Retail Marketing
Date
2022-2023
Who is At Home
Who is At Home
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the social media design projects I’ve created as an in-house digital designer.
© 2024 Julia Pamer Design
Holiday Instagram Content
Holiday Instagram Content
Entering a Winter Wonderland
Entering a Winter Wonderland
I aimed to take followers on a journey to a magical frozen world, that captures the essence of the Winter Frost décor collection. I created an animated snow globe graphic that transitions to showcase lifestyle images from the collection.
Sending Followers Happy Holiday Greetings
Sending Followers Happy Holiday Greetings
I created this series of Instagram stories to send out as happy holiday messages to followers. Using At Home’s logo as a recurring element, I incorporated the brand into my illustrations and created an engaging holiday message that increased brand awareness during the holidays.
Capturing the Essence
of a Collection
Capturing the Essence
of a Collection
I utilized the patterns and colors from this interior designer’s collection as design elements in my Instagram story. To showcase the complete collection, I incorporated pans across images.
Channeling the Ghost
with the Most
Channeling the Ghost
with the Most
I drew inspiration from the shapes and colors in the Beetlejuice movie to create this story. Despite not being able to use its name or imagery, I managed to capture the spirit of the movie by creating graphics that perfectly fit and framed the social team's content.
Crafting Spooky
Halloween Reels
Crafting Spooky
Halloween Reels
I crafted two captivating Instagram Reels to promote distinct Halloween collections. I carefully handpicked the perfect music and edited the videos to ensure maximum impact.
Instagram Sale Content
Instagram Sale Content
Driving Sales Through Instagram Stories
Driving Sales Through Instagram Stories
For these Instagram stories, I utilized bold and eye-catching shapes along with seasonal colors to draw attention to the pricing information. By using this design approach, I aimed to increase the chances of the viewer engaging with the story and ultimately making a purchase.
Created with Custom Lettering
Created with Custom Lettering
The social team asked me to create a horror movie poster-inspired Instagram story. I created a mood board based on the swipes and drew the lettering with a Sharpie. To create the distressed background I used specialty Photoshop brushes.
Social Media Design for At Home
Translating Home Décor Trends into Social Visuals
Translating Home Décor Trends into Social Visuals
Client
At Home
Services
Social Media
Motion Design
Industries
Retail Marketing
Date
2022-2023
Who is At Home?
Who is At Home?
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the social media design projects I’ve created as an in-house digital designer.
Holiday Instagram Content
Holiday Instagram Content
Sending Followers Happy Holiday Greetings
Sending Followers Happy Holiday Greetings
I created this series of Instagram stories to send out as happy holiday messages to followers. Using At Home’s logo as a recurring element, I incorporated the brand into my illustrations and created an engaging holiday message that increased brand awareness during the holidays.
Entering a Winter Wonderland
Entering a Winter Wonderland
I aimed to take followers on a journey to a magical frozen world, that captures the essence of the Winter Frost décor collection. I created an animated snow globe graphic that transitions to showcase lifestyle images from the collection.
Capturing the Essence of a Collection
Capturing the Essence of a Collection
I utilized the patterns and colors from this interior designer’s collection as design elements in my Instagram story. To showcase the complete collection, I incorporated pans across images.
Created with Custom Lettering
Created with Custom Lettering
The social team asked me to create a horror movie poster-inspired Instagram story. I created a mood board based on the swipes and drew the lettering with a Sharpie. To create the distressed background I used specialty Photoshop brushes.
Channeling the Ghost with the Most
Channeling the Ghost with the Most
I drew inspiration from the shapes and colors in the Beetlejuice movie to create this story. Despite not being able to use its name or imagery, I managed to capture the spirit of the movie by creating graphics that perfectly fit and framed the social team's content.
Crafting Spooky Halloween Reels
Crafting Spooky Halloween Reels
I crafted two captivating Instagram Reels to promote distinct Halloween collections. I carefully handpicked the perfect music and edited the videos to ensure maximum impact.
Instagram Sale Content
Instagram Sale Content
Driving Sales Through Instagram Stories
Driving Sales Through Instagram Stories
For these Instagram stories, I utilized bold and eye-catching shapes along with seasonal colors to draw attention to the pricing information. By using this design approach, I aimed to increase the chances of the viewer engaging with the story and ultimately making a purchase.
© 2024 Julia Pamer Design
© 2024 Julia Pamer Design