Email Design for At Home
Driving Higher Click-Through Rates with Impactful Design
Driving Higher Click-Through Rates with Impactful Design
Client
At Home
Services
Email Design
Motion Design
Industries
Retail Marketing
Date
2022-2023
Who is At Home?
Who is At Home?
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the email design projects I’ve created as an in-house digital designer.
Redesigned New Arrivals Email:
Driving 49% More Clicks
Redesigned New Arrivals Email:
Driving 49% More Clicks
Reimagining a Core Email to Boost Engagement
One of my projects at At Home entailed redesigning the New Arrivals email template. This crucial email is sent to customers three times a month. The previous design lacked excitement and therefore had low click-through rates. My objective was to craft an email that caught the customer’s eye. To do that, I explored two possible directions.
Design process and Strategy
To begin the redesign process, I brainstormed keywords and created layout sketches. From there, I narrowed down to the two most promising directions and developed them digitally. We conducted A/B testing to determine which option performed the best. The email with a graphic arrow showed higher open and click-through rates.
Continued Success
The average click-through rate of At Home emails is 0.41%. However, the average click-through rate of the redesigned New Arrivals email is 0.61%, which is a 49% relative percentage increase. Additionally, this versatile email template can be quickly adapted for various sale events with simple color changes.
Halloween Emails
Halloween Emails
Conjuring Halloween Sales
I created email campaigns that were both engaging and seasonal, using imagery that balanced the themes of fall and Halloween. The Halloween launch email (in the middle) was a huge success, with an impressive click-through rate due to its bold and attention-grabbing design.
Under Price Emails
Under Price Emails
Emphasizing on Price Point
By skillfully highlighting the price and implementing an organized structure, I was able to craft an email that generated some of the highest revenues to date. The email on the left, in particular, proved to be a standout success.
Holiday Emails
Holiday Emails
Driving Holiday Sales
During the holiday season, I crafted a series of emails that adhered to the brand’s standards but also infused a delightful, festive flair. The result was a collection of eye-catching and engaging emails that effectively captured the attention of the audience.
Sale Emails
Sale Emails
Creating a Sale
My objective with the sale emails was to create a sense of urgency and make it crystal clear what’s on sale. I achieved this by utilizing bold typography and striking colors that are sure to grab the customer’s attention.
© 2024 Julia Pamer Design
© 2024 Julia Pamer Design
Email Design
for At Home
Driving Higher Click-Through Rates with Impactful Design
Driving Higher Click-Through Rates with Impactful Design
Client
At Home
Services
Email Design
Motion Design
Industries
Retail Marketing
Date
2022-2023
© 2024 Julia Pamer Design
Halloween Emails
Halloween Emails
Conjuring Halloween Sales
I created email campaigns that were both engaging and seasonal, using imagery that balanced the themes of fall and Halloween. The Halloween launch email (in the middle) was a huge success, with an impressive click-through rate due to its bold and attention-grabbing design.
Redesigned New Arrivals Email:
driving 49% More Clicks
Redesigned New Arrivals Email:
driving 49% More Clicks
Reimagining a Core Email to Boost Engagement
One of my projects at At Home entailed redesigning the New Arrivals email template. This crucial email is sent to customers three times a month. The previous design lacked excitement and therefore had low click-through rates. My objective was to craft an email that caught the customer’s eye. To do that, I explored two possible directions.
Design process and Strategy
To begin the redesign process, I brainstormed keywords and created layout sketches. From there, I narrowed down to the two most promising directions and developed them digitally. We conducted A/B testing to determine which option performed the best. The email with a graphic arrow showed higher open and click-through rates.
Continued Success
The average click-through rate of At Home emails is 0.41%. However, the average click-through rate of the redesigned New Arrivals email is 0.61%, which is a 49% relative percentage increase. Additionally, this versatile email template can be quickly adapted for various sale events with simple color changes.
Under Price Emails
Under Price Emails
Emphasis on price point
By skillfully highlighting the price and implementing an organized structure, I was able to craft an email that generated some of the highest revenues to date. The email on the left, in particular, proved to be a standout success.
Holiday Emails
Holiday Emails
Driving Holiday Sales
During the holiday season, I crafted a series of emails that adhered to the brand’s standards but also infused a delightful, festive flair. The result was a collection of eye-catching and engaging emails that effectively captured the attention of the audience.
Sale Emails
Sale Emails
Creating a Sale
My objective with the sale emails was to create a sense of urgency and make it crystal clear what’s on sale. I achieved this by utilizing bold typography and striking colors that are sure to grab the customer’s attention.
Who is At Home?
Who is At Home?
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the email design projects I’ve created as an in-house digital designer.
