Conference Logo for At Home
Growth Inspired Logo for a Store Director Conference
Growth Inspired Logo for a Store Director Conference
Client
At Home
Services
Logo Design
Brand Identity
Industries
Retail Marketing
Date
2022
Who is At Home?
Who is At Home?
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the conference logo I created as an in-house digital designer.
Project Brief
Project Brief
The goal was to design a logo for At Home’s Store Director Conference, that incorporates the company’s established house logo while introducing new elements that represented progress, improvement, and growth. This conference logo needed to be versatile, allowing it to be applied across various mediums like signage, merchandise, and presentation materials.
Design Process
Design Process
I started brainstorming by using word lists and sketches. After narrowing down the three most promising concepts, I developed them digitally using Adobe Illustrator. I presented the three logo options to the project stakeholders, and we chose the direction that best encapsulated the spirit of growth while aligning with the brand’s visual identity. Then logo received final approval from the CEO. This design process resulted in an impactful mark that spoke to the conference’s mission of cultivating growth.
Success
Success
The logo was a source of motivation and inspiration for the store leadership teams, who came together to learn new skills and strategies that would help them advance their careers and improve their performance.
© 2024 Julia Pamer Design
© 2024 Julia Pamer Design
Conference Logo
Growth Inspired Logo for a Store Director Conference
Growth Inspired Logo for a Store Director Conference
Client
At Home
Services
Logo Design
Brand Identity
Industries
Retail Marketing
Date
2022
Who is At Home
Who is At Home
At Home is a well-known home décor store operating 275 outlets across 40 states. Their objective is to facilitate individuals in creating their dream homes. I’ll showcase the conference logo I created as an in-house digital designer.
Project Brief
Project Brief
The goal was to design a logo for At Home’s Store Director Conference, that incorporates the company’s established house logo while introducing new elements that represented progress, improvement, and growth. This conference logo needed to be versatile, allowing it to be applied across various mediums like signage, merchandise, and presentation materials.
Design Process
Design Process
I started with brainstorming concepts that embodied notions of growth and explored numerous ideas through word lists and sketches. After narrowing down the three most promising directions, I developed them digitally using Illustrator. I presented the three logo options to our Creative Director and stakeholders. We chose the direction that best encapsulated the spirit of growth while aligning with the brand's visual identity. After a few edits, the logo received final approval from the CEO. This design process resulted in an impactful mark that spoke to the conference's mission of cultivating growth.
© 2024 Julia Pamer Design
Success
Success
The logo was a source of motivation and inspiration for the store leadership teams, who came together to learn new skills and strategies that would help them advance their careers and improve their performance.
